Unlock your brand's full potential
Access working capital that's purpose-built for consumer brands like yours, backed by world-leading financial institutions.
4.8 stars 300+ Trustpilot reviews | GDPR and SOC II Compliant
4.8 stars 300+ reviews | GDPR and SOC II Compliant


Trusted by 4,000+ brands worldwide
Access the growth capital you need, fast
Hassle-free

Get capital in as little as 24 hours, so you can capitalize on growth opportunities.
Limited risk
We don't secure against your inventory, require you to sign a personal guarantee or take any ownership stake in your business.
No spend restrictions
We send cash directly to your bank account – use it however you see fit.
We use data to fund your true potential
Our technology assesses your growth potential in minutes. It has already analyzed 20,000+ brands, and counting.
$5bn+ deployed to brands worldwide
Suds to success
Spongellé soaked up omnichannel growth
Basement to boutiques
Little Words Project’s rise
Style and substance
True Classic's astounding growth with Wayflyer
Out of the rough
Ghost Golf’s inventory mastery
Top-shelf growth
Kekoa foods expansion to 800 stores
Off the leash
Petshop.co.uk unlocked operational excellence with Wayflyer
Are you eligible for financing?
6+ months in business

Sell physical products
Operate in a supported country

Get a funding estimate in seconds
We offer flexible financing from $10k to $20m. We'll provide tailored offers upon reviewing your application, but here's a quick estimate.
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Your monthly revenue
Your funding estimate
Apply in minutes.
Access capital in hours.
1. Tell us about your business
2. Securely connect your platforms

3. Select an offer
One transparent fee.
No hidden costs.
Remit your funding amount, plus our fixed fee
(typically 5-10% of the advance), over a timeframe
that aligns with your business cycles.
Don’t just take our word for it.
We’ve funded 5,000+ brands.
Rated 4.8/5 based on 300+ reviews.
Showing our 5 star reviews at Trustpilot.
A true start up partner!
Reliable, agile team and very clear process. Wayflyer is the way to go!

Excellent Partner for Amazon Sellers
As an Amazon seller, access to fast and flexible funding is crucial to keep inventory flowing and seize growth opportunities. Wayflyer has been an absolute game-changer for us. From the start, the application process was incredibly straightforward and fast. No endless paperwork or confusing requirements—just a clear, data-driven approach that made it easy to get approved. What really impressed us were the fair terms and complete transparency. No hidden fees, no vague conditions—everything was clear and aligned with our cash flow needs. Their team is also friendly, responsive, and genuinely wants to see their clients succeed. Wayflyer has helped us scale faster and stay ahead of Q4 demand. I highly recommend it to any eCommerce business looking for a trustworthy cash advance partner.

Wayflyer is awesome
Wayflyer is awesome - especially enjoy working with Kane! They are quick, efficient, and reliable. Very responsive and truly a great partner to scale your business with.

Great experience!
We've been working with Wayflyer for two years and have had a great experience. The application process is easy, customer service is quick and supportive and the rates are fair.

Wayflyer has been fantastic to work…
Wayflyer has been fantastic to work with over the last few years. They have helped up finance the growth of our ecommerce site considerably over the last few years. Our account manager (Dara) is very professional and easy to work with.

Wayflyer has been an incredible partner…
Wayflyer has been an incredible partner for our business! Their funding process is fast and straightforward, allowing us to focus on growth without worrying about cash flow. The fees are reasonable, and their support team is always responsive. Thanks to Wayflyer, we were able to fund our inventory purchases seamlessly and scale our operations. Highly recommend them to any business looking for flexible and reliable funding solutions!

Wayflyer has offered some excellent…
Wayflyer has offered some excellent terms to my clients, and the team have an excellent customer service focus. Thank you Katie, Sean, Hannah & Marc!

Paddy made it easy!
Paddy made it easy!. So far so good. Great program.

Wayflyer has helped keep my business…
Wayflyer has helped keep my business afloat when seemingly no one else would. The micro loan terms are fair and flexible and the customer service is grade A. Thanks Clodaugh for following up consistently and making this process easy for us.

Wayflyer knows small business
The team at Wayflyer was a pleasure to work with and really seems to understand the business owners perspective. Their repayment plans work painlessly for us and their rates are also very competitive. The best Ive seen.

Couldn't recommend Wayflyer enough
Couldn't recommend Wayflyer enough! Dara has been super quick to response with any enquiries we had. We were able to get the funding we needed easily and on great terms. This has been massive for us helping scale our eccommerce brand.

Highly recommend using Wayflyer
Highly recommend using Wayflyer. Everyone whom I've worked with in Wayflyer has gone above and beyond. They are very quick, and reply to emails right away. It has been over a year since I've become a client, and I am extremely satisfied.
